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La historia de Amazon estГЎ Г­ntimamente ligada a la visiГіn de su fundador Jeff Bezos y a su obsesiГіn por transformar el comercio electrГіnico, y desarrollar una nueva forma de comprar sin fronteras a golpe de clic. En este proceso ha logrado trastocar modelos de negocio que llevan dГ©cadas funcionando. ВїCГіmo ha conseguido una empresa que empieza a operar en 1995 consolidarse como la tienda online mГЎs importante del mundo con una expansiГіn imparable?JosГ© Luis de Haro ha recurrido a los protagonistas directos que han acompaГ±ado a Jeff Bezos en el crecimiento de Amazon. Para desentraГ±ar y explicar las claves de este Г©xito hay que profundizar en los rasgos y la personalidad de este empresario brillante y su ambicioso proyecto que sigue creciendo exponencialmente, como refleja su Гєltimo golpe maestro: la compra del diario The Washington Post. En la rapidГ­sima expansiГіn mundial de su negocio, Bezos ha demostrado su capacidad para romper las reglas del juego del comercio, y del mercado del libro, con la creaciГіn de su famoso Kindle.Pero Bezos no se detiene nunca en su bГєsqueda de nuevos mercados y explora permanentemente nuevas aventuras, desde los servicios en la nube hasta las alternativas para el periodismo del siglo XXI. Cualquiera que quiera entender el futuro de los negocios a nivel global necesita conocer a Jeff Bezos y su gran creaciГіn: Amazon.

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